2023-07-12 - Snickers workwear

Copywriter to Snickers Workwear

Are you our new copywriter?

As a Copywriter at Hultafors Group you are a key player in our continued growth journey for our brand Snickers Workwear. The role is part of the Marketing Team and works closely with a team of creatives, strategists, and key stakeholders from different departments within the organization.

As a copywriter you are involved in the development of the brand communication strategy, media, and content strategy as well as in the development of marketing content across all channels.

The demand for quality content is continuously increasing, so you will be responsible for the creation of all types of content and marketing material, from communication concepts, ideas, and strategies to film scripts, VO’s, PR, articles, web content, product guides, social media content and advertising. From major brand building activities to day-to-day content – in both Swedish and English.

The role will be placed at our office in Stockholm (Mörby/Danderyd).

To apply for this position, please send your application (CV and personal letter) here.


  • Communication Concept & Strategy – Developing concepts and strategies together with a variation of stakeholders within the brand
  • Media Strategy – taking part of securing the right media strategy and content plan 
  • Creation of all marketing assets – with a focus on the written communication – across all platforms and tools with a focus on digital platforms
  • Together with the marketing team be one of the key drivers to secure all content is created and delivered – with a focus on the written communication
  • Taking part in the creative responsibility for photo / film productions together with Art Directors and Production Manager
  • Ensure brand consistency in all written communication
  • Support other brand projects, events, fairs, conferences, meetings etc.
  • Be a group & brand ambassador by building strong relations across the organization, especially with the product-, sustainability- and local marketing teams.

Qualifications and personal qualities

  • University degree in Business, Marketing, Communications, Copywriting or equivalent job experience
  • Minimum 3 years’ experience working in a similar position, with solid track record of brand marketing communication, project, and production management – either from agency and/or inhouse
  • Creative and diligent person who always wants to stay one step ahead of the game
  • Up to date with the latest marketing technologies and interest in the future of marketing
  • At ease working both with long term visions as well as hands-on execution
  • Understanding of data and analytics-driven marketing and communications technology with proven results from inbound marketing
  • Excellent proficiency in both written and spoken Swedish and English
  • Team player that feels at ease with supporting and leading creative teams and producers
  • Strong collaborative skills and prestige less mindset
  • Strong presentation skills

Contact and application

If you have questions about the role please contact Hiring Manager Kristin Lundmark, kristin.lundmark@hultaforsgroup.com.

To apply for this position, please send your application (CV and personal letter) here. Interviews will be held continuously.

About us

Snickers is a part of Hultafors Group, a successful company group of 17 premium brands that offers a complete portfolio of professional equipment, designed to meet the demands of craftsmen, where high performance, safety, and productivity is key. The product portfolio includes a wide range of high-quality hardware, from hand tools and accessories to ladders and workplace lighting. The group also provide the personal protective equipment that keeps you safe at work, from safety footwear to workwear and head protection.

The products are developed, manufactured, and sold by the brands, and available via leading distributors in nearly 70 countries globally, with the emphasis on Europe and North America. Hultafors Group is one of Europe’s largest companies in our industry, and our position in North America expands as we are establishing our European brands. In 2022, the total turnover was app. SEK 6.6 billion. Hultafors Group is owned by Investment AB Latour and has today over 1.800 employees, with headquarters located in Gothenburg Sweden.

Brands of Hultafors Group

Snickers Workwear, EripioWear, Fristads, Kansas, Leijona, Solid Gear, Toe Guard, Emma Safety Footwear, Hellberg Safety, Hultafors, Wibe Ladders, Telesteps, Scangrip, Johnson Level & Tool, Martinez Tool Company, CLC Work Gear, Kuny´s.

Hultafors Group, a partner to rely on.

Our goals are set to deliver high quality, durable products and highly valued services for our customers and users. With sustainability and digitalization in focus, we are designing our way forward, a modern business and a sustainable platform for long-term relationships.

Read more at our website: hultaforsgroup.com